Drinking This Beverage Engages Your Brain More Than Any Other Activity

Bottles out and bottoms up because drinking wine is good for you and your brain. Sure, you might feel a little brain-dead after a night of heavy drinking, but it turns out that a glass of red or white wine can be good for your noggin.

Gordon Shepherd, a professor at Yale School of Medicine, claims that drinking wine will spark a reaction in the emotional and sensory parts of the brain. His studies focus heavily on tasting the wine, and Shepherd warns that wine shouldn’t be spat out if you are trying to fully experience the flavour.

Drinking wine engages your brain more than any other activity.

His book, Neuroethology: How The Brain Creates The Taste of Wine, points out that drinking wine is the most important part of determining its quality. He even coined the term “neurogastronomy” to describe his study on how the brain actually creates its own perception of flavour.

Apparently, the taste is all an illusion that is made up of the senses and emotions surrounding us when we actually taste food. “The taste is not in the wine; the taste is created by the brain of the wine taster,” Shepherd says in his book.

According to his book, the movement of wine in the mouth and the air infused by the alcohol through the nose is what causes the brain to define a flavour. The most important aspect is when we breathe out wine-infused air, which activates the brain.

His studies have helped him conclude that drinking wine actually engages the brain even more than solving a math problem or listening to music.
‘The molecules in the wine don’t have taste or flavour, but when they stimulate our brains, the brain creates flavour the same way it creates colour,” he said in a radio interview.

Shepherd believes that flavours are constructed in the brain similar to how the brain interprets colours. To build a picture of colours, the brain uses information taken from the eyes about how light hits the objects around us. Shepherd says that our emotions towards the wine glass give information to the brain. The flavour of wine can be affected by our gender, race, saliva, age, and emotions of ourselves and the people around us.

So maybe it’s time to start having more first dates at coffee shops instead of bars, the loser guys you’re dating are really ruining the vibes of your wine.

So, if you aren’t a big wine drinker or don’t like to try new varieties, think about how wine is good for you and your brain. Maybe it’s time to add a couple more “Happy Hours” into your weekly routine.