Efya demands more airplay on radio and streams for female artistes in Ghana

Ghanaian songstress Jane Awindor, known in showbiz circles as Efya, is calling for increased support for female musicians in the country, stressing the need for more radio airplay and local streaming to elevate their craft.

In an interview on Accra FM, Efya expressed concern over the underrepresentation of female artistes on the airwaves and digital platforms in Ghana, particularly emerging talents who struggle to gain visibility.

“Their songs are not streamed enough in Ghana,” Efya said during the interview. “When you take a close look at the data, you’ll see most of the streams are coming from outside the country.”

According to the award-winning singer, many female artistes are performing impressively on the international stage, yet their growth at home is hindered due to inadequate media exposure—especially on radio.

“Radio stations in Ghana don’t play our songs enough. That should have been the best stepping stone to push more female talents into the limelight,” she added.

Efya’s comments come in response to a remark by the host suggesting that the number of vibrant and consistent female musicians in Ghana might not even exceed ten. But the “One of Your Own” hitmaker quickly dispelled that notion.

“That’s not true at all,” she said. “There are so many amazing women doing well. Look at Lali and Lola, Anabel Rose, Haeven, Sefa, Gyakie, Moliy, Baaba J, Ria Boss, Cina Soul, Amaarae—these ladies are breaking boundaries with their music. They are making Ghana proud.”

Efya’s call is a timely reminder of the need to strengthen the local music ecosystem for women, not only to amplify their voices but also to create equitable opportunities in Ghana’s music industry.