Ghanaian mobile data users are growing increasingly frustrated as their data bundles vanish faster than ever, despite a recent increase in data volume promises.
Since July 1, mobile data prices have risen by 15 percent under a new national pricing regime.
Telecom companies announced boosts in bundle sizes, with MTN Ghana pledging a 15 percent increase and AirtelTigo and AT Ghana offering a 10 percent bump.
The popular 399-cedi bundle was also restored to 214GB, a move that was meant to favour consumers.
However, many users report the opposite. From university students to freelance professionals and small business owners, the common sentiment is that data runs out too quickly.
“I buy 5 or 10 cedis of data and it finishes in no time,” said Kojo, a university student. “It’s not about the price anymore. The data just does not last like it used to.”
The concern has sparked new scrutiny around how data is measured and deducted.
Digital rights advocate Samuel Yeboah, widely known as Tech in Twi, says he’s been testing his bundles and sharing results online. He reports receiving hundreds of similar complaints from users across platforms.
Social media has become the go-to space for these frustrations, with hashtags calling for transparency and independent audits of data tracking systems.
For many Ghanaians, mobile internet is not a luxury but a necessity. It powers education, work, commerce, and communication.
As bundle prices increase while value appears to shrink, people are asking for clarity and fairness.
The growing discontent is not just about cost. It’s about trust, and about making sure digital access remains meaningful and equitable in everyday life.