Ingenuity stories, lack of distribution channels reasons for collapse of movie industry – Fiifi Coleman

Actor/Film & Stage Play Director, Fiifi Coleman has highlighted some reasons which have contributed to the collapse of the movie industry in Ghana.

Speaking in an interview on Onua Showbiz with Naana Kwame Gyan, Fiifi Coleman explained that the adoption of some foreign cultures and the inability to tell genuine African stories in movies have contributed to the decline of the industry.

He said the influx of producers, screenwriters, cameramen have overshadowed the production of quality content.

“A time came people realized that shooting movies was becoming profitable so everybody became a cameraman, everybody became a soundman and they were doing that until they messed up the industry. So, there were so many round pegs in square holes.

“And the storytelling became copy-copy such that some foreign cultures were influencing us.

“The education that we needed at the time was okay but everybody came in and wanted to do something which messed up the whole industry,” he said.

He added that the concern about distribution channels after movies are produced discouraged many producers and industry players who eventually exited the industry.

“And then in the same space, we lost the whole distribution. After shooting the movie where to distribute it became a challenge. And so, everybody was reluctant and people quit.

“So, there was a vacuum and everybody stopped,” he bemoaned.