PSG signs deal with Hisense to develop football in Africa
Electronic and home appliances company Hisense have officially joined forces with Paris Saint-Germain in a multi-year partnership.
The two brands’ partnership is intending to expand and develop football in Africa where Ghana will benefit extensively.
Furthermore, the new deal will help to enhance the viewing experiences for football fans precisely those of PSG.
As well as seeing the Hisense brand and product range showcased to huge audiences in the Parc des Princes stadium and around the world, via broadcast, digital and social channels, the partnership will also see Hisense provide a wide range of innovative products to the club to support its needs across its various facilities, including its new training centre.
Hisense International President Alex Zhu said: “We are excited to team up with Paris Saint-Germain, one of the most successful and fastest-growing clubs in the world.
“ We believe that through this partnership, we can create the best possible at-home viewing experience for Paris Saint-Germain and its fans throughout the world.”
Chief Partnerships Officer at Paris Saint-Germain Marc Armstrong added: “We are delighted to welcome Hisense to the Paris Saint-Germain family and to be partnering with such a world-leading consumer electronics and home appliances company.
“It will provide an excellent opportunity to reach and interact with our fans across the world via the creation of powerful experiences and opportunities and we look forward to helping Hisense achieve its global ambitions.”
Sébastien Weasels, Managing Director the Asia Pacific at Paris Saint-Germain continued: “We are proud to be working with such a leading global brand from the Asia Pacific. This is a meaningful partnership for the club, demonstrating our growing commitment to the region.
“We are looking forward to bringing the Paris Saint-Germain experience into more people’s homes around the world. Together with Hisense, we will also come closer to our fans in China where the Hisense headquarters are located.”
Source: futaa.com