I’m ready to be a Fenty ambassador – Efia Odo tells Rihanna
Socialite Efia Odo has expressed interest in being an influencer for the Fenty brand owned by music megastar Rihanna.
The singer had earlier announced plans to expand the Fenty Beauty brand to Ghana and other seven countries.
Actress Efia Odo didn’t hide her interest as the latter made it clear she wanted ambassadors for her product in eight African countries.
In a post on her official Twitter page, the singer said, ” I’ve been waiting for this moment!! @Fentybeauty and @Fentyskin are finally dropping in AFRICA!!! Botswana, Ghana, Kenya, Namibia, Nigeria, South Africa, Zambia, Zimbabwe…we comin at ya May 27th and that’s just the beginning!!! #FentyAfrica”
Hours after the announcement on May 10, Efia Odo commented that she was ready to influence for the beauty brands.
— EFIAODO (@Efiaodo1) May 10, 2022
Rihanna, whose full name is Robyn Rihanna Fenty, launched Fenty Beauty in 2017 in partnership with luxury goods company LVMH (Moët Hennessy Louis Vuitton).
She is worth $1.7bn (£1.2bn), with an estimated $1.4bn coming from the value of Fenty Beauty.
The company reportedly made $100m (£72m) in its first 40 days.
It makes more money than other celebrity-founded beauty brands such as Kylie Jenner’s Kylie Cosmetics, Kim Kardashian’s KKW Beauty and Jessica Alba’s Honest Company, according to Forbes.