Malta Guinness to organise capability building workshop for WPL players

Headline sponsors of the Ghana Women’s Premier League, Malta Guinness Ghana, are set to hold a capability-building workshop for players in the top flight.

The workshop is scheduled to take place at the Guinness Ghana Breweries at Achimota ABC junction on Wednesday, June 26, 2024.

The workshop is part of Malta Guinness’ plan to improve the communication levels of the players in terms of their public speaking as well as talk to them about their personal and social media branding.

In an interview with Joy Sports, the Marketing Manager for the Adult Premium Non-Alcoholic drinks at Guinness Ghana, Dinah Adu-Asare, explained the decision to come up with the capability-building workshop.

“This year, as part of being headline sponsors of the Women’s Premier League, we want to invest in building the capability of these players,” she said.

“So for the first time, we are putting together a capability-building workshop where we are going to equip these women with skills such as public speaking; we know that it’s one of the pinpoints when it comes to sports or football. After or before the game, people want to interact or do radio or TV interviews, people want to interact with the players and they find it difficult to express themselves.

“We are putting together resource people to train them or equip them with the skill of public speaking and also to look at how they can plan their lives after football. We also have a resource person who will be looking at their personal branding and social media branding.”

According to her, the June edition will only be the maiden edition with the brand expected to target different areas of the players that they can improve to help them benefit from the partnership.

Malta Guinness Ghana has been the headline sponsor of the women’s top flight in the last two seasons.

Hasaacas Ladies claimed the league title in the just-ended season after beating rivals Ampem Darkoa Ladies in the final at the University of Ghana.

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