Poor packaging costing Ghanaian music – Kelvyn Boy
Ghanaian music star Kelvyn Boy has attempted an explanation to why Ghanaian musicians are struggling to get their songs popular in Nigeria.
According to the former Burniton Music Group signee, Nigerians have managed to balance their sound to ensure that their songs are global.
He explains that that is the reason why Nigerian music is not only dominating the African continent, but the globe as well.
For the Afro Beat artiste, Ghanaian music can only reach such levels if attention is paid to the packaging.
He was speaking with host Ato Kwamina Otoo D’Gem on Takoradi-based Connect FM.
“They (Nigerians) have managed to balance their sound and made sure their outcome is global. They most of the time put all their dialects aside and speak the pidgin (English), and they tap from everyone; Amapiano, Highlife… they have managed to box it into one,” he asserted.
Even though he believes some efforts are being made, he explains that a lot more could be done.
He further called on Ghanaians to support good music, as the results will be beneficial for all.