Wilmar Africa launches two local rice brands

Wilmar Africa Limited, the manufacturers of Frytol cooking oil, Fortune and Viking rice on Tuesday launched two new brands of local rice in Ghana with the aim of supporting local rice farmers in the country.

The two brands namely, Fortune Emo Pa Local Rice and Viking Emo Local Rice have been introduced to provide Ghanaians with alternatives and bring some exciting innovations into the local rice industry.

Both brands consist of premium jasmine rice grown locally in the Volta region and will bring more variety to rice consumers in Ghana.

Considering the needs of Ghanaians when it comes to local rice, Wilmar Africa has endeavoured to mill the Fortune and Viking local rice brands in the best rice mill in Ghana with the aim of offering unmatched quality and taste.

Speaking at the launch of Fortune and Viking local rice, General Manager of Wilmar, Kwame Wiafe said “Wilmar Africa is venturing into local rice to support and continue the development of rice farming in Ghana with the aim of boosting domestic rice production, creating more jobs to promote self-sufficiency and enhancing the economy as import reduces.”

“The Fortune and Viking brands will be available across all the regions from today. With our already existing industry experience, we assure our consumers of well-packaged and tasty jasmine local rice with the highest grade in the market”, he said.

Mr. Kwame Wiafe added, “the rice sector remains a highly viable one, for this reason, we have ventured into local production to support local farmers and also make rice farming more attractive for existing and aspiring farmers”.

Rice is not only a food crop but also has the potential for making significant contributions to the national economy. He urged Ghanaians to patronize the Fortune and Viking Emo Pa local rice.

“I urge all stakeholders to double their efforts at developing a competitive local rice industry that will create jobs, increase incomes, reduce imports, and save the Ghana Cedi”, Kwame Wiafe concluded.


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